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Economics

How People Actually Choose

Consistency, reference points, and the cheapest policy instrument there is

Bernoulli · Kahneman · Thaler · 3 chapters · 12 min read

Consistency, reference points, and the cheapest policy instrument there is.

Free to read: every chapter below is open

Deciding

  1. 01A Theory About ConsistencyOn a theory about consistency that gets mistaken for a theory about calculation.
  2. 02The Reference Point DecidesOn the reference point, and why the same fact can be a gain or a loss.
  3. 03A Box, and Eighty Percentage PointsOn the cheapest policy instrument ever discovered, and what it cannot do.