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The Second Life

Three houses that were nearly finished, and the hire that changed each of them

Tom Ford · Miuccia Prada · Cristóbal Balenciaga · 3 chapters · 7 min read

Three houses that were nearly finished, and the hire that changed each of them.

Free to read: every chapter below is open

Rescue, provocation and risk

  1. 01Nearly Dead, TwiceOn a name that was nearly worthless twice, with the same archive both times.
  2. 02The Bag That Insulted LuxuryOn a black nylon backpack that insulted everybody and sold enormously.
  3. 03When the Joke Stops Being FunnyOn the difference between authority you own and authority you rent.