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Psychology

The Psychology of Persuasion

Compliance, the nudge, and the moment a design turns against you

Cialdini · Thaler · Brignull · 3 chapters · 7 min read

The same findings, pointed at you on purpose.

Free to read: every chapter below is open

Influence and Its Uses

  1. 01Foot in the DoorOn why agreeing to something small changes who you think you are.
  2. 02The Nudge, and What It Can DoOn the box that is already ticked.
  3. 03When It Is Used Against YouOn the same techniques, pointed the other way.