Burgundy
The Grape They Threw Out
Gamay, granite, a campaign that nearly killed a region, and the cellar where natural wine began
Philip the Bold · Jules Chauvet · Marcel Lapierre · 4 chapters · 11 min read
Gamay, granite, a marketing campaign that nearly killed a region, and the cellar where natural wine began.
Free to read: every chapter below is open
Exile, granite and revival
- 01Evil and DisloyalOn an ordinance, a grape sent south, and the accident that made classification possible.
- 02Granite, and the Ten CrusOn poor acidic rock, ten communes, and the best wines in France that hide their own name.
- 03The Third ThursdayOn a technique, a marketing triumph, and what happens when the thing you sell most of becomes what you are.
- 04Where Natural Wine StartedOn a chemist with a memory, four growers who never called themselves anything, and where natural wine actually began.